Most people know the Durex name but few know what it actually means. Many assume it’s a made-up marketing term, but Durex is an acronym for Durability, Reliability, and Excellence—the three principles the company was founded on.
The brand traces its roots to the London Rubber Company, founded in 1915, which adopted the Durex trademark in 1929. Over the years, Durex became one of the world’s most recognized sexual wellness brands through innovation, quality control, and safer-sex education.
The recent discovery of the name’s meaning surprised many people online, proving that even the most familiar brands can have hidden stories. After nearly a century, the values of Durability, Reliability, and Excellence remain at the heart of the Durex name.